Hit
A request for a file
from the web server.
OR
A hit is a request to a web server for a file (web page,
image, JavaScript, Cascading Style Sheet, etc.). When a web page is uploaded
from a server the number of "hits" or "page hits" is equal
to the number of files requested.
A single web-page
typically consists of multiple (often dozens) of discrete files, each of which
is counted as a hit as the page is downloaded, so the number of hits is really
an arbitrary number more reflective of the complexity of individual pages on
the website than the website's actual popularity. It is available only in log
analysis. It gives the idea popularity of a site, but this number is rough in visitors
or page views.
Unique hits count
It is the number of different individuals who
have generated at least one hit.
Impression
An impression is each
time an advertisement loads on a user's screen .We can say any time you see a
banner , that is an impression.
OR
“When an advertisement loads on user’s screen .”
OR
The number of times people view an
advertisement
OR
An impression is
just when the Ad appears on a page and is viewed by a user.
Click – Click
refers to a single instance of a user following a hyperlink from one page in a
site to another".
OR
“When a visitor click on a link/ad
is called click”
OR
A click is just
that, when a visitor actually clicks on the advert.
Click Path-
the sequence of hyperlinks one or more website visitors follows on a given
site.
Page views ( for
a site)-
: Page Views is the total number of pages viewed
on your site and is a common measure of how much your site is used. It is more
useful as a basic indicator of the traffic load on your site and server than as
a marketing measure.
Page views (for a single page)- A request for a file
whose type is defined as a page in log analysis. An occurrence of the script
being run in page tagging . In log analysis, a single page view may generate
multiple hits as all the resources required to view the page (images, .js and
.css files) are also requested from the web server.
OR
“No. of times a page was loaded”
OR
“No. of times a page was viewed”
Unique
page View
A unique page view, as seen in
the Top Content report, aggregates page views that are generated by the same
user during the same session.
Average Page views:
Average Page Views is one way of measuring visit quality. A high Average Page
Views number suggests that visitors interact extensively with your site. A high
Average Page Views results from one or both of the following:
- Appropriately targeted
traffic (i.e. visitors who are interested in what your site offers
- High-quality content effectively
presented on the site.
And a low average page views show that the traffic coming to the site has
not been appropriately targeted to what the site offers or that the site does
not deliver what was provided to the visitor.
Bounce--- It is a single page view; a single page view does not
constitute a visit or a session.
OR
A bounce is when a visitor arrives on a page and immediately
leaves.
OR
A bounce occurs when a web site visitor only views a single
page on a website, that is, the visitor leaves a site without visiting any
other pages before a specified session-timeout occurs. There is no industry
standard minimum or maximum time by which a visitor must leave in order for a
bounce to occur.
A visitor may bounce by:
- Clicking on a link to a page
on a different web site
- Closing an open window or tab
- Typing a new URL
- Clicking the "Back"
button to leave the site
- Session timeout
Bounce Rate:
Bounce rates can be used to help determine the effectiveness
or performance of an entry page. An
entry page with a low bounce rate means that the page effectively causes
visitors to view more pages and continue on deeper into the web site.
There are two principle ways of measuring bounce rate. The first is the
number of visitors who only visit a single page in a website and leave. The
assumption is that this page is the intended landing page, but not the final
destination that the designer intended for the visitors. They came to the shop
and browsed, but didn't buy.
The second is the proportion of visitors who spend an extremely brief time
on a page or at your site before leaving. These measures may have different
meanings, and they may not always mean what we think they mean. Surveys and
other methods of determining why visitors do what they do are not necessarily
reliable because the sample of visitors who choose to respond to surveys is
inherently biased. The non-cooperative ones just don't cooperate at all.
Bounce rate is the
percentage of single-page visits (i.e. visits in which the person left your
site from the entrance page). Bounce
rate is a measure of visit quality and a high bounce rate generally indicates
that site entrance (landing) pages
are not relevant to your visitors. You can minimize Bounce Rates by
tailoring landing pages to each keyword and ad that you run. Landing pages
should provide the information and services that were promised in the ad copy.
OR
Bounce rate is the percentage of visits where the visitor
enters and exits at the same page without visiting any other pages on the site
in between.
Use this metric to measure visit quality – a high bounce
rate generally indicates that site entrance pages aren’t relevant to
your visitors. The more compelling your landing pages, the more visitors will
stay on your site and convert. a measure of Web site quality.
OR
It is usually measured in two ways:
- The percentage of website
visitors who see just one page on your site.
- The percentage of website
visitors who stay on the site for a small amount of time (usually five
seconds or less).
OR
Bounce rate represents the percentage of visitors who enter the site
and "bounce" (leave the site) rather than continue viewing other
pages within the same site.
OR
A
bounce occurs when a web site
visitor only views a single page on a website, that is, the visitor leaves a
site without visiting any other pages before a specified session
-timeout
occurs. There is no industry standard minimum or maximum time by which a
visitor must leave in order for a bounce to occur. This is determined by
the session timeout of the analytics
tracking software.
Rb=(Tv/Te)
where
- Rb = Bounce rate
- Tv = Total number
of visitors viewing one page only
- Te = Total entries to page
A visitor may bounce by:
- Clicking on a link to a page
on a different web site
- Closing an open window or tab
- Typing a new URL
- Clicking the "Back"
button to leave the site
- Session timeout
A commonly used
session timeout value
is 30 minutes. If a visitor views a page, doesn't look at another page, and
leaves his or her browser idle for longer than 30 minutes, they will register
as a bounce. If the visitor continues to navigate after this delay, a new
session will occur.
Bounce Rate (for a single page)
The
bounce rate for a single page
is the number of visitors who enter the site at a page and leave within the
specified timeout period without viewing another page, divided by the total
number of visitors who entered the site at that page. In contrast, the bounce
rate for a web site is the number of web site visitors who visit only a single
page of a web site per session divided by the total number of web site visits.
Visits (Sessions)
“No of unique
sessions initiated by a user is called visits.”
OR
“A visit is the amount of time interaction between a browser
and a website”. It must be less than or
equal to 30mins. if more that will be counted as new visit. It is measured
by session.
OR
Total time spent of a user on a site. It must be less than
or equal to 30mins.if more that will be counted as new visit.
The number of visits received by your site is the most basic
measure of how effectively you promote your site
OR
Visit / Session - A session is defined as a series of
page requests from the same uniquely identified client with a time of no more
than 30 minutes and no requests for pages from other domains intervening
between page requests. A session ends when someone goes to another site, or 30 minutes elapse between page views,
whichever comes first. A visit ends only after a 30 minute time delay. If
someone leaves a site, then returns within 30 minutes, this will count as one
visit but two sessions. Practically, most systems ignore sessions and many
analysts use both terms for visits. Because time between page views is critical
to the definition of visits and sessions, a single page view does not
constitute a visit or a session (it is a "bounce").
First Visit /
First Session /New Visit - A visit from a visitor who has not made any
previous visits .
Visitor –Any Internet user who visits our site is
called visitor that can be a human being or any automated software programmed. It
is measured by cookies.
Unique Visitor /
Unique User –
“ In unique visitor report, a visitor is counted only once
for a specific range of time.”
It is measured by cookies.
OR
The uniquely identified client generating requests on the
web server (log analysis) or viewing pages (page tagging) within a defined time
period (i.e. day, week or month). A Unique Visitor counts once within the
timescale. A visitor can make multiple visits. Identification is made to
the visitor's computer, not the person, usually via cookie and/or IP+User
Agent. Thus the same person visiting from two different computers will count as
two Unique Visitors..
Repeat Visitor
- A visitor that has made at least one previous visit . The period
between the last and current visit is called visitor regency and is measured in
days.
New Visitor - A visitor
that has not made any previous visits . This definition creates a certain
amount of confusion), and is sometimes substituted with analysis of first
visits.
Singletons - The
number of visits in which only a single page is viewed. It is indicative
of various forms of Click fraud as well as being used to calculate bounce rate
and in some cases to identify automatons bots.
% Exit - The percentage of users who exit from a page.
Visibility time - The time a single page (or a blog,
Ad Banner...) is viewed.
Session Duration
- Average amount of time that visitors spend on the site each time they visit.
This metric can be complicated by the fact that analytics programs can not
measure the length of the final page view.
Page View Duration
/ Time on Page - Average amount of time that visitor spend on each
page of the site. As with Session Duration, this metric is complicated
by the fact that analytics programs can not measure the length of the final
page view unless they record a page close event, such as onUnload().
Active Time /
Engagement Time - Average amount of time that visitors spend actually
interacting with content on a web page, based on mouse moves, clicks, hovers
and scrolls. Unlike Session Duration and Page View Duration / Time on Page,
this metric can accurately measure the length of engagement in the final
page view.
Page Depth / Page
Views per Session - Page Depth is the average number of page views a
visitor consumes before ending their session. It is calculated by
dividing total number of page views by total number of sessions and is also
called Page Views per Session or PV/Session.
Frequency /
Session per Unique - Frequency measures how often visitors come to a
website. It is calculated by dividing the total number of sessions (or visits) by
the total number of unique visitors. Sometimes it is used to measure the
loyalty of your audience.
- Clicks vs. Visits
- Visits vs. Visitors vs.
Absolute Unique Visitors
- Page Views vs. Unique Page
Views
Clicks vs. Visits
There is an important distinction between clicks (such as in your AdWords
Campaigns report) and visits (in your Search Engines and Visitors report). The
clicks column in your reports indicates how many times your advertisements were
clicked by visitors, while visits indicates the number of unique sessions
initiated by your visitors. There are several reasons why these two numbers may
not match:
- A visitor may click your ad
multiple times. When one person clicks on one advertisement multiple times
in the same session, AdWords will record multiple clicks while Analytics
recognises the separate page views as one visit. This is a common
behaviour among visitors engaging in comparison shopping.
- A user may click on an ad and
then later, during a different session, return directly to the site through
a bookmark. The referral information from the original visit will be
retained in this case, so the one click will result in multiple visits.
- A visitor may click on your
advertisement, but prevent the page from fully loading by navigating to
another page or by pressing th_ir browser's Stop button. In this case, the
Analytics tracking code is unable to execute and send tracking data to the
Google servers. However, AdWords will still register a click.
- To ensure more accurate
billing, Google AdWords automatically filters invalid clicks from your
reports. However, Analytics reports these clicks as visits to your website
in order to show the complete set of traffic data.
Visits vs. Visitors vs. Absolute Unique Visitors
Analytics measures both visits and visitors in your account. Visits
represent the number of individual sessions initiated by all the visitors to
your site. If a user is inactive on your site for 30 minutes or more, any
future activity will be attributed to a new session. Users that leave your site
and return within 30 minutes will be counted as part of the original session.
A Visitor is a construct designed to come as close as possible to defining
the number of actual, distinct people who visited a website. There is of course
no way to know if two people are sharing a computer from the website's
perspective, but a good visitor-tracking system can come close to the actual
number. The most accurate visitor-tracking systems generally employ cookies to
maintain tallies of distinct visitors.
‘Visitors’ represents the number of unique users that visit your site on a
daily basis. Any sessions from the same user on the same day will be aggregated
into a single visitor, but may represent two or more separate visits.
In the Absolute Unique Visitor report,
all visits from the same user for the entire active date range you have
selected will be aggregated so that they will be counted as a single absolute
unique visitor, regardless of how many different days they visited your site
and how many times they visited your site on each day.
Page Views vs. Unique Page Views
A page view is defined as a view of a page on your site that is being
tracked by the Analytics tracking code. If a visitor hits reload after reaching
the page, this will be counted as an additional page view. If a user navigates
to a different page and then returns to the original page, a second page view
will be recorded as well.
A unique page view, as seen in
the Top Content report, aggregates page views that are generated by the same
user during the same session. A unique page view represents the number of
sessions during which that page was viewed one or more times.
