What actually is panda update

What actually is panda update(SEO NEWS)

Panda is not a change to the overall algorithm. It is, however, a ranking factor that has been added to the algorithm.

Panda is a ‘filter’ that is designed to identify what Google believes to be ‘low quality pages’. If there are too many low quality pages, the Panda filter effectively flags the site.

At the moment, the ‘Panda filter’ is not running continuously due to the computing power needed to process the analysis. It is therefore run periodically, calculating the values it needs and updating the results.

This means that if a site is flagged by the ‘Panda filter’ then improvements will not be seen until the next scores are assessed. So far, there has been 4 releases all ranging between a 4 and 7 week schedule.

What, Specifically is Panda Targeting?

Google have been very open about the aims and objectives of the update and reading the pain stories that have emerged, it is pretty easy to paint a picture of Panda's main targets.

------------------------------------------------------------------------------------------------------------
In summary, the Panda update is designed to:

Reduce spam
Combat sites such as ‘content farms’
Improve scraper detection
Filter low quality content
Close vulnerabilities in its algorithm

The main factors that are being considered, and are clearly important are:
Low quality content
Excessive adverts
Branding
User signals

------------------------------------------------------------------------------------------------------------

Who had been affected by Google Panda

E-commerce sites with poor product pages
Thin affiliate sites
Sites designed to host ‘Ad-sense’ (Advertising)
Article sites with low quality or duplicated content
Price comparison sites with thin content
Travel sites with poor or duplicated reviews
Websites with poor usability and branding

-------------------------------------------------------------------------------------------------

The Solution for Panda Update

Create unique, high quality content – add value to your site!
User signals have always been important but now they’re a ranking factor! A high bounce rate suggests that the result didn't satisfy the search. Why? Evaluate and refine!
Make yourself known! It takes more than a press release to establish yourself as a brand, much more… Engage, make noise, be heard, be cited, build trust!
Diversify your traffic sources – find your community and engage!
Housekeeping – if you have old pages which are weak and add no value, clear them out! Its quality, not quantity!