Image Optimization (SEO on page)

6.Image Optimization (SEO on page)

Images optimization is a tricky business for the web. You have to keep in mind the right balance between picture quality and filesize. It is an important step in optimization. Images are very heavy weight for a web site in comparison to text. Look at any webpage, and you will see that most of its load time comes from images. For loading a site in  very less time you need to optimize the images of your site in a well way .Your website will be very slow if you do not drop the sizes of images.
There are 3 key parts in a image where you can save the space : bit depth (number of colors), dimension and resolution. Here is a show for you about the practicalities of web graphics optimization, and some bit of the technicalities. You do not need expensive graphics editors to compress the sizes of your images, as there are plenty of free utilities and shareware that will do the job for you.
If we think why we use image in a page then I will say images are the best representative for a place ,things ,human beings but web crawler will not detect the images it count text only.
Another reason is that all browsers will not show all types of image then only user will see text used in image.
For optimization we use following in a image
1. Name of image in title tag(it is optional)
2. Name of image in alt tag
Example

<img src="URL/location of image" width="336" height="93" alt="name of image">

Competitors' analysis (SEO on page)

5. Competitors' analysis (SEO on page)

SEO is very competitive field .So besides using your own mind and tactics, we also watch the strategies and activities of our competitors to beat them  a easily .This  is a very crucial step in on page SEO .Competitors’’ analysis give us many ideas about a site.You should think of it as free of cost marketing insight as to how your SEO campaign could perform. But many big companies have invested thousands of dollars in their SEO — and especially in competitors’ analysis, you can see what is working and what are your competitors doing on their sites.
Basically competitiors’ analysis mainly  2 types ( on page and off page analysis) but for more deeply analysis we can categoris it in four pats

1. Identifying broad and niche competitors to analyze
2. Onsite competitive analysis (keywords, content and technical analysis)
3. Offsite competitive analysis (backlinks, link building strategy)
4. Competitor surveillance (keeping tabs on their SEO strategy)

Here  some competitors’ analysis tools are given--

It is very important that which tool we are using for analysis.Many free competitive analysis tools are out there, but you have to know where to look for them.

• URL Checker, Product Page Checker — to check saturation (# of pages indexed)
• Alexa — to check Alexa Rank and review traffic trends on someone’s site
• What’s That Site Running — to determine what server software a site is running
• PageRank Lookup, PageRank Search, Webmaster Eyes, SEO-Links — to run bulk checks of PageRank scores, to analyze PageRank flow
• Neat-o — to review anchor text of inbound links
• Link Checker, Yahoo Site Explorer — to check link popularity and review inbound links
• Check Server Headers — to see what type of redirect (301 or 302) is being used; to see if a 404 is being served when it’s supposed to be, etc.
• Keyword Ranking Tool — to track positions in the SERPs
• Google adwords keyword tool - for keywords and their combinations in a site
• Backlinkwatch - for checking back links of a site
• “link:site’s home page url without http” - in google for checking back links but it show only fa few no. of back link
• SEOQuacke --- for link checking and for many other analysis
• Web site auditor - it is also use for back links analysis

On Page Optimization (on site optimization)

On page optimization means work on site .we can say if anyone working on its own site known as on page SEO .Google never like javaScript , flash and frames.So we always want to avoid these technologies and use alternative for making a SEO friendly, search engines friendly and user friendly site .We use attractive design for site so that user will come again at our site and when user come there will be no problem to search anything in our site .We are living in a very competitive age so there are many other good sites in market. First of all we keep in mind our users then search engine when making a site.

These are part of on page SEO

1. Keywords Research and analysis

2. Get some good KEI(keyword efficiency index) keywords

3. Meta tag Optimization

4 . Content Optimization

    a. keyword density

    b. keyword prominence

    c. keyword proximity

    d. LSI

5.Competitors’ analysis

6. Image Optimzation

7. URL rewritting

8. Internal Linking

9. Search Engine and user Friendly Site Navigation

10. Html code validation

11. Roots.txt

12. Sitemaps Creation

  a. Google Sitemap(XML sitemap)

  b. HTML Sitemap

  c. ROR Sitemap

13. Free from black hat SEO