Get some good KEI(keyword efficiency index) keywords|on page SEO

2.Get some good KEI(keyword efficiency index) keywords

There are many way to getting keywords which have good KEI .we can do manually or by using a tools like Ranktracker and many other.

Manual process is given-

Calculating KEI

This is a very very important step for SEOs. That's the SEO know-how called KEI, or Keyword Efficiency Index. KEI give the actual picture about a keyword’s ability for for bringing traffic to your site.

We always prefer keywords with high KEI.

These are three things to measure KEI

Relevance (R): it is how closely a keywords represent our targeted business  or product o customers.

We categories the keywords in  three groups according to their relevance. And we add a column in sheet.

1 for Excellent

 2 for Good

 3 for Poor

Search Volume (Sv): It give idea about how many queries are made for a keyword per month.

We can check Search Volume for each word or phrase: go to Wordtracker and typing the keyword or phrase in, say free ecard. Wait a while, and along with keyword suggestions, we will  see number of searches per month.

We can use Free Wordtracker Keyword Suggestion Tool

We  can see on this picture, people search for free ecard 11384 times per day, or about 347201 times per month.
We make a column for Search Volume and enter the number of searches values for each phrase.

• Competition (C): This is  the no. of site that have been althat's how many websites are already more or less optimized for that keyword. Generally, all the web sites that have the same keywords as you are your online competition. And the some websites are optimized for the same keyword, the better KEI this keyword has.

To check the competition is simple. Type  the keyword in Google and click to search. Now look at the image below to see where you find the Competition value:

Google competition for the free ecard keyword

In a separate column for Competition in your spreadsheet, enter values for each keyword.
Here's how your table will look:

Relevance, Search Volume and Competition Values in Excel worksheet

So what makes a KEI better? Higher relevance, higher search volume, and smaller competition.

Now, let's count the magic KEI number for your keywords.
The classical formula for KEI looks like this:

Keyword Efficiency Index formula

KEI=Sv*Sv/C

More accurate form of formula as follow

KEI=(Sv*Sv/C)*(4--R)/3

Keyword Efficiency Index with Relevance

Now make a column for KEI in your Excel spreadsheet and apply the second formula to calculate KEI for each phrase.

Let's choose the best keywords

First, sort all keywords in your spreadsheet by KEI. As I already said, the higher KEI, the better your keywords.
We will  optimize not  keywords to optimize your site for, so look at your list and choose top 5 keywords. Mark them as the major ones (say, color them green.) Then, choose the following 30 and mark them as important (you can color them yellow.) Some more 65 or so keywords should be marked as supplemental (e.g. red.)
We  got a nice list. We will target the green-marked keywords first of all ,then make use of the yellow ones as alternative and mind the red ones just in case.