3.Title tag and meta tags optimization(SEO Onpage)
What are meta tags?
What are meta tags?
Syntax
<meta name="name of meta tag keywords,description" content="text which you want to show" />
They are information inserted into the "head" area of your web pages.
Only the title tag is visible to user and other information in the head area of your web pages is not seen by those viewing your pages in the web browsers. Instead, meta information in this area is used to communicate information that a human visitor can not familiar with that. Meta tags, for example, can tell a browser what "character set" to use or whether a web page has self-rated itself in terms of content of page.
Let us see two common types of meta tags, then we'll discuss exactly how they are used in more depth:
In the example above, you can see the beginning of the page's "head" area as noted by the <HEAD> tag -- it ends at the portion shown as </HEAD>.
The Title Tag
Length- 64 characters (we can use more but google show only 64 characters in SERP).
In search result, search engine put title tag in h3 tag and title work as link. It is most prominent part of a page so we include most important keyword at the start of title tag.
The title tag is what the user will see at the top of the browser window, and in the search results it is become the link for your Web page.
Title tags is used by search engines to determine your web page's relevancy for certain keyword/keyword phrases. Making a good title tag is very easy - by the end of this how-to, you'll have a snappy new title tag that will be an important part of your Web site.
The HTML title tag is not really a meta tag, but it is important to discussing in relation to them. The text you place in the title tag (between the <TITLE> and </TITLE> portions as shown in the example) will appear in the reverse bar of the web browser when they view the web page. For example, within the title tag of this page that you are reading is the text place between <TITLE> and </TITLE>.
How To Use HTML Meta Tags
If you look at the reverse bar in your browser, then you should see that text being used, similar to this:
Some browsers show what you put in the title tag by adding their own name, as you can see Microsoft's Internet Explorer doing in the picture above.
Words in title used to describe your page when someone adds it to their "Favorites" or "Bookmarks" lists. For instance, if you added this page to your Favorites in Internet Explorer, it would show up like this:
But what about search engines! The title tag is important for them. The text you use in the title tag is one of the most important factors in how a search engine can decide to rank your web page. All major search engine crawlers will use the text of your title tag as the text they use for the title of your page in your listings.
In review, think about the key terms so that you like your page to be found for in crawler-based search engines,then incorporate those terms into your title tag in a short, descriptive fashion. That text will then be used as your title in crawler-based search engines, as well as the title in bookmarks and in browser reverse bars.
The Meta Description Tag
Length- 156 characters
In search results, search engines put description in div tag of html.
OR
The meta description tag allows you to effect the description of your web page in the crawlers that support the meta tag
The meta description tag is a brief and concise summary of your page's content.
Look back at the example of a meta tag. See the first meta tag shown, the one that says "name=description"? That's the meta description tag. The text you want to be shown as your description goes between the quotation marks after the "content=" portion of the tag. (generally, 200 to 250 characters).
Will this happen? Not with every search engine. For example, Google ignores the meta description tag and instead will automatically generate its own description for this page. Others may support it partially.
You can see that the first portion of the page's description comes from the meta description tag, then there' is an ellipse (.), and the remaining portion is fetched from the body copy of the page itself.
In review, it is important to use the meta description tag for your pages, because it gives you some degree of control many various crawlers. An easy way to do this usually is to take the first sentence or two of body copy from your web page and use that for the meta description content.
The Meta Keywords Tag
The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your body copy of the text. How does this help you? Well, for most major crawlers ,ignore it. That's because most crawlers now ignore the tag. The few supporting it can be found on the Search Engine Features page.
The meta keywords tag is sometimes important as a way to reinforce the terms you think a page is useful for ON THE FEW CRAWLERS THAT SUPPORT IT. For instance, if you had a page about stamp collecting -- AND you say the words stamp collecting at various places in your body copy -- then mentioning the words "stamp collecting" in the meta keywords tag MIGHT help boost your page a bit higher for those words.
If you do not use the words "stamp collecting" on the page at all, then by adding them to the meta keywords tag is extremely unlikely to help the page do well for the words. The text in the meta keywords tag, FOR THE FEW CRAWLERS THAT SUPPORT IT, works in conjunction with the text in your body copy text.
The meta keyword tag is important as a way to help your page come up for synonyms or unusual words that don't used in the content on the page itself. For instance, let's say you had a page all about the "Penny Black" stamp. You did not actually use the word "collecting" on this page. By having the word in your meta keywords tag, then you may help increase the odds of coming up if someone searched for "penny black stamp collecting." Of course you would greater increase the odds if you just used the word "collecting" in the body copy of the page itself.
Another example Let's say you have a page contain “ horseback riding”, and you've written your page using "horseback" as a single word. You feel that some people may instead search for "horse back riding," with "horse back" in their searches being two separate words. If you listed these words separately in your meta keywords tag, THEN MAYBE FOR THE FEW CRAWLERS THAT SUPPORT IT, your page might rank better for "horse back" riding. Sadly, the best way to ensure this would be to write your pages using both "horseback riding" and "horse back riding" in the text -- or perhaps on some of your pages, use the single word version and on others, the two word version.
I'm using all these capital letters on purpose. Far too many people new to search engine optimization obsess with the meta keywords tag. FEW crawlers support it. For those that do, it MIGHT! MAYBE! PERHAPS! POSSIBLY! BUT WITH NO GUARANTEE! help improve the ranking of your page. It also may very well do nothing for your page at all. In fact, use of a particular word in a meta keywords tag again and again, and you could decrease your page's chances of ranking well. Because of this, I strongly suggest that those new to search engine optimization not even worry about the tag at all.
Even those who are experienced in search engine optimization may decide it is no longer worth using the tags. Search Engine Watch doesn't. Any meta keywords tags you find in the site were written in the past, when the keywords tag was more important. There's no harm in leaving up existing tags you may have written, but going forward, writing new tags probably isn't worth the trouble.
Still want to use the meta keywords tag? OK. Look back at the opening example. See the second meta tag shown, the one that says "name=keywords"? That's the meta keywords tag. The keywords you want associated with your page go between the quotation marks after the "content=" portion of the tag.
Inktomi says that you should include up to 25 words or phrases, with each word or phrase separated by commas. More advice from Inktomi can be found on its Content Policy FAQ.
FYI, in the past, when the tag was supported by other search engines, they generally indexed up to 1,000 characters of text and commas were not required.
Syntax
<html>
<head>
<title>...</title>
<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">
</head>
One other meta tag worth mentioning is the robots tag. This lets you specify that a particular page should NOT be indexed by a search engine. To keep spiders out, simply add this text between your head tags on each page you don't want indexed. The format is shown below (click on the picture if you want to copy and past the HTML for your own use):
You do NOT need to use variations of the meta robots tag to help your pages get indexed. They are unnecessary. By default, a crawler will try to index all your web pages and will try to follow links from one page to another.
Most major search engines support the meta robots tag. However, the robots.txt convention of blocking indexing is more efficient, as you don't need to add tags to each and every page. See the Search Engines Features page for more about the robots.txt file. If you use do a robots.txt file to block indexing, there is no need to also use meta robots tags.
The meta robots tag also has some extensions offered by particular search engines to prevent indexing of multimedia content. The article below talks about this in more depth and provides some links to help files. Search Engine Watch members should follow the link from the article to the members-only edition for extended help on the subject.
Other Meta Tags
There are many other meta tags that exist beyond those explored in this article. For example, if you were to view the source code of this web page, you would find "author," "channel" and "date" meta tags. These mean nothing to web-wide crawlers such as Google. They are specifically for an internal search engine used by Search Engine Watch to index its own content.
There are also "Dublin
The intent is that these can be used for both "internal" search engines and web-wide ones. However, no major web-wide search engine supports these tags. More about them can be found below:
How about the meta revisit tag?
This tag is not recognized by the major search engines as a method of telling them how often to automatically return. They have never supported it.
In Conclusion
Overall, just remember this. Of all the meta tags you may see out there:
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