Content Optimization (on page optimization)

4. Content Optimization (on page optimization)
Content and Optimization are two different topics each of them has its own importance.
The first points towards users – persons who want to be give impression by the strength and effect of your well defined content. The Former is indicated towards automatic program or machine – search engines’ web crawler that are searching for thematic and similarity to the keywords used by your website visitors.
The job of the Content Optimization Expert is to impress the both groups without compromising the quality of either one.
The power of Content
‘Content is King’ – but we couldn’t think so deciding by the contents that hang up  the visitors on the Internet.
How many times have you asked yourself “Why don’t they just get to the point? What’s all this blurb about?” The fact is that quality content requires a lot of good innovative and editing work. A Expert Content writer can drops the text and edit many times before they forward you. So they have time to impress you very well.
The logic behind the Optimization
Well optimization imply the inundate is there .If you attempt to  use more keywords into an article for optimization then it is not good for the users perspectives. Although, people think that a keywords rich content is good but there is keyword stuffing due to the use of more keywords. You need to maintain a good proportion of keywords in the content to make it interesting. A content that has low keywords is bad and that have high is too..
Blending the both of them
Question is ,What are the qualities that a expert content optimizer must have? He (or she – forgive us  means gender gap that will have expertise as a content is unique and website copywriter with qualities of search engine optimization. You need to check that he or she can translate a story in grammatically way. We want content on the different topics like new developments, business activities, ourselves, and more. A good  content expert who is also keep the user as well as search engine in mind during the write up the content and able to provide more traffic on website.
We keep attention on the following during the content optimization

1. Keyword Density/ Keyword Weight

Keyword density is the ratio (percentage) of keywords contained within the total number of indexable words within a web page. It vary area to area of way page but in main body of the page keyword density should be 2% to 7%.High and low keyword density are bad for the search engines’ view .High keyword density lead to keywords stuffing and low keywords density is not good for fetching more visitors.

For Example

If an article has 200 words and it contains a word (say ‘cheap’) 6 times then the keyword density=6/200*100=3% .

 Tools to check keyword density

Tools to check

http://www.seochat.com

http://tools.seobook.com/general/keyword-density/

http://www.webconfs.com/keyword-density-checker.php

http://www.ranks.nl/tools/spider.html

http://tools.davidnaylor.co.uk

2. Keyword Prominence

Keyword Prominence is crucial thing in the on-page SEO, prominence is a indicator of keyword importance that indicates how close a keyword is to the beginning of the analyzed page area. If a word is used at the starting of the title, headings, or close to the beginning of the visible text of the page, it is thought more important than other words. Keyword prominence is measured separately for every important page area.
For example the key phrase is “SEO Tips” and look at the below examples of possible titles we could give to our pages:

1. Tips for SEO – Solvater.com
2. SEO tips – Solvater.com

In the first sentence the KP should be 70%, where as in the second section the prominence should be 100%.

Keyword prominence can be analyzed by a key phrase usage in:

    

H1 and H2 tags;

Bold and italic text;

The title of a page

Meta description;

Anchor text of both internal and external links;

Beginning of the body text;

Alt tags;

Overall text .

3. Keyword Proximity

Keyword proximity is the closeness between two or more keywords in a keyword phrase. In general, the closer the keywords are, the better.

For example:

    How Keyword Density Affects Search Engine Rankings

    How Keyword Density Affects Rankings In Search Engine

Using the example above, if someone searched for "search engine rankings," a web page containing the first sentence will be on top in SERP in comparison of second.

This is due to that the keywords are placed closer together.

4. Keyword Frequency

Keyword frequency is the number of times a keyword or keyword phrase occurs within a web page.

The theory is that the more times a keyword or keyword phrase appears within a web page, the more preference a search engine is to give the page in th SERP of a search for those keywords.

In general, you ensure that the most important keyword or keyword phrase is the most usually use keywords in the content of a web page.

5. LSI

LSI stands for Latent Semantic Indexing. It is an algorithm for calculating how similar two or more web pages are.

LSI is an algorithm to search into a large group of documents and find those with similar content. It removes all non-important words and then compares the main words of the  documents . It is mainly useful for the large databases.

How Does LSI Work

LSI analyzes keyword distribution over a set of documents. It ignores unimportant parts of speech such as prepositions and filler words. The result is a database of content used to compare documents.

Who Develop LSI

Google got the company Applied Symantec in 2002. This acquisition gave Google access to LSI technology.

What are the Applications of LSI

It is a quick technique to search for a large collection of documents for similar content. For example, term papers can be compared to others to check for cheating.

How do SEO and LSI Differ

SEO search directly for keywords/keywords phrase in a given document and is good for small database. LSI check for similarity between the pages based on a mathematical formula and is well suited for large collection of documents